International Conference on Eurasian Economies
4-5 November 2010 – Istanbul, TURKEY
Paper detail
Paper ID : 228
Status : Paper published
Language : Turkish
Topic : Microeconomics and Entrepreneurship
Presenter: Prof. Dr. Muhittin Karabulut
Session : 5B İşletme ve Turizm
Marketing of the National Power of the Turkic Republics in the Integration and Global Levels
Türk Cumhuriyetlerinin Ulusal Güçlerinin Entegrasyon İçi ve Küresel Düzeyde Pazarlanması
- Prof. Dr. Muhittin Karabulut (Istanbul Beykent University, Türkiye)
- Asst. Prof. Dr. Tuğba Karabulut (Istanbul Commerce University, Türkiye)
Abstract
The purpose of the paper: The purpose of this paper is to enhance the power and its sustainability of the synergies within the Turkic Republics (TRs7) including Turkey and to develop the integration of marketing activities within the near and far a competitive global environment with the FTA (the free trade area). With this in mind, the content of this paper would be as follows: The current states of physical, human, economic/financial, technical information systems of Turkic Republics that make up the national factors are examined. Likewise, the level of attractiveness of the global environment among the Turkic Republics is analyzed. As levels of power and attractiveness of this opportunity and threat assessments are possible, the Turkic Republics in search of integration such as the FTA, the environment and global approach focuses on the possible marketing strategies.
JEL codes: M31
Karabulut, Muhittin, Karabulut, Tuğba (2010). "Marketing of the National Power of the Turkic Republics in the Integration and Global Levels" in Proceedings of International Conference of Eurasian Economies 2010, pp.328-337, Istanbul, TURKEY.
DOI: https://doi.org/10.36880/C01.00228
