International Conference on Eurasian Economies

2-4 September 2020 – Baku - AZERBAIJAN

Paper properties

Paper ID : 2353
Status : Paper published
Language : Turkish
Topic : Microeconomics and Entrepreneurship
Presenter: Prof. Dr. Erdoğan Taşkın
Presentation Location : Beykent
Session : 3A Mikroekonomi ve Finans

Social Media Consumer Perceptions in the Context of Demographic Features
Sosyal Medya Tüketici Algıları Demografik Özellikler Bağlamında

• Dr. Muhammed Fatih Cevher (Munzur University, Türkiye)
• Prof. Dr. Erdoğan Taşkın (Istanbul Beykent University, Türkiye)

Abstract

Consumer behavior, which is one of the focus issues of marketing, continues to be examined from different perspectives after changing technological developments. As marketing activities have been realized through social media platforms in recent years, it has also made it possible to examine the social media platforms and consumers as users. Influencer Marketing is an increasingly popular method of influencing consumers in social media with the help of influencers. It is important for businesses to send their messages about their brand or products to consumers and affect them. Consumers' evaluation of these messages is realized through their perceptions. The analysis of consumer perceptions in terms of demographic features in social media is also the focus of this study.

JEL codes: D12, M21, M31

Cevher, Muhammed Fatih , Taşkın, Erdoğan (2020). "Social Media Consumer Perceptions in the Context of Demographic Features" in Proceedings of International Conference of Eurasian Economies 2020, pp.70-75, Baku - AZERBAIJAN.

DOI: https://doi.org/10.36880/C12.02353

Full paper in PDF format.

Session 3A: Mikroekonomi ve Finans