International Conference on Eurasian Economies
10-12 July 2017 – Istanbul, TURKEY
Paper detail
Paper ID : 1948
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Assoc. Prof. Dr. Nevin Aydın
Session : 4D Mikroekonomi II
Where is Mobil E-Commerce Going in Turkey and in the World?
Mobil E-Ticaret Türkiye’de ve Dünya’da Nereye Gidiyor?
- Assoc. Prof. Dr. Nevin Aydın (Artvin Çoruh University, Türkiye)
Abstract
The number of mobile e-commerce users in our country and in the world is increasing day by day. This shows that sales made through mobile e-commerce increase customer satisfaction. Increased payment security in mobile e-commerce and well-designed sites are among the factors that increase sales. Approximately 17 percent of e-commerce in Turkey and about 30 percent of e-commerce in the world is carried out over the mobile. The increase in the number of mobile users in the world is also driving mobile sales. Many brands in the world have started to increase the value of their brand by driving their strategies towards mobile commerce after seeing the advantages of mobile commerce. Every day, E-commerce is transformed into a market place for e-mobile users, where they enjoy shopping.
JEL codes: F00
Aydın, Nevin (2017). "Where is Mobil E-Commerce Going in Turkey and in the World?" in Proceedings of International Conference of Eurasian Economies 2017, pp.587-592, Istanbul, TURKEY.
DOI: https://doi.org/10.36880/C08.01948
