International Conference on Eurasian Economies
17-18 September 2013 – St. Petersburg, RUSSIA
Paper detail
Paper ID : 765
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Ph.D. candidate Aysegül Kutluk
Session : 4C Turizm I
Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry
İnternette Gerilla Pazarlaması ve Turizm Endüstrisindeki Uygulamaları Üzerine Bir Değerlendirme
- Ph.D. candidate Aysegül Kutluk (Kırklareli University, Türkiye)
Abstract
At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
JEL codes: M31
Kutluk, Aysegül (2013). "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry" in Proceedings of International Conference of Eurasian Economies 2013, pp.673-682, St. Petersburg, RUSSIA.
DOI: https://doi.org/10.36880/C04.00765
