International Conference on Eurasian Economies
11-13 October 2012 – Almaty, KAZAKHSTAN
Paper detail
Paper ID : 470
Status : Paper published
Language : English
Topic : Sectoral Analyses
Presenter: Dr. Ati Harmoni
Session : 4A Sectoral Analysis
Official Website as a Means of Stakeholder Dialogue on Corporate Social Responsibility
Official Website as a Means of Stakeholder Dialogue on Corporate Social Responsibility
- Dr. Ati Harmoni (Gunadarma University, Indonesia)
Abstract
As part of the fulfillment of CSR, companies are expected to engage with its stakeholders through an activity called stakeholder dialogue. Stakeholders can demonstrate an interest and influence to the company through direct pressure or through the dissemination of information, acting formally or informally, individually or collectively. The dynamics of the relationship between companies and stakeholders, particularly through the Internet are becoming increasingly attractive because, on one side, the growing demand for transparency in the company - including transparency in CSR programs and activities - and advances in communications technology and information on the other side. This paper will review whether the company's official website allows the dialogue between companies and stakeholders, in particular about CSR. Considering the number of stakeholders who have different interest to the company then the company should provide information and appropriate means of communication for each stakeholder group. A survey conducted on the company website to analyse the facilities provided by the company on its website which is intended to CSR communication and dialogue with stakeholders. The companies selected for this study were public company listed on Indonesia Stock Exchange and included in Bisnis-27 index and must have an accessable official website. The study was conducted by observing information about CSR presented on the web and the used of web interactivity features. The results indicate that the company has tried to show information about the CSR on the website but not yet fully take advantage of the interactivity features to establish a dialogue with stakeholders.
JEL codes: D83, M14
Harmoni, Ati (2012). "Official Website as a Means of Stakeholder Dialogue on Corporate Social Responsibility" in Proceedings of International Conference of Eurasian Economies 2012, pp.109-114, Almaty, KAZAKHSTAN.
DOI: https://doi.org/10.36880/C03.00470
