International Conference on Eurasian Economies

12-14 October 2011 – Bishkek, KYRGYZSTAN

Paper detail

Paper ID : 340
Status : Paper published
Language : Turkish
Topic : International Trade and Globalization
Presenter: Asst. Prof. Dr. Burak Kartal
Session : 1B Uluslararası İlişkiler

A Look at the Perceptions of the Turkish Youth towards Shangai Cooperation Organization from a Marketing Perspective
Türkiye’deki Gençliğin Şangay İşbirliği Örgütüne Yönelik Tutumuna Pazarlama Perspektifiyle Bakış

• Asst. Prof. Dr. Burak Kartal (Celal Bayar University, Türkiye)
• Asst. Prof. Dr. Çiğdem Sofyalıoğlu (Celal Bayar University, Türkiye)

Abstract

In search of new markets and trade partners after its thrill for European Union has faded, Turkey began to look at its east recently. Having strong ties with many countries in Central Asia due to its cultural and historical ties, Turkey is a bridge between Europe and Asia. Due to its importance and successful historical development, Shanghai Cooperation Organization (SCO) is Turkey’s one of few options. In order to build closer trade relations between Turkey and members of the SCO, it’s better to know what Turkish people, especially youth know and think about the Organization. This pioneer empirical study, by examining a sample of Turkish university students’ knowledge and attitude towards SCO, is a first step of building the relations between the Organization and Turkish people and Turkish youth. Findings indicate that Turkish youth examined have positive attitude towards SCO compared to other alternative integrations and organizations. Besides, they think that a stronger SCO will be in favor of Turkey both economically and politically. Also, gender differences seem to exist like women’s tendency towards North American and South American integrations.

JEL codes: M16, F15

Kartal, Burak, Sofyalıoğlu, Çiğdem (2011). "A Look at the Perceptions of the Turkish Youth towards Shangai Cooperation Organization from a Marketing Perspective" in Proceedings of International Conference of Eurasian Economies 2011, pp.24-29, Bishkek, KYRGYZSTAN.

DOI: https://doi.org/10.36880/C02.00340

Full paper in PDF format.

Session 1B: Uluslararası İlişkiler