International Conference on Eurasian Economies
11-13 June 2019 – Famagusta, Turkish Republic of Northern Cyprus
Paper properties
Paper ID : 2278
Status : Paper published
Language : English
Topic : Sectoral Analyses
Presenter: Asst. Prof. Dr. Ayça Oralkan
Session : 4A Sectoral Analysis
Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries
Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries
- Asst. Prof. Dr. Ayça Oralkan (Istanbul Beykent University, Türkiye)
Abstract
Today, tourism represents a large part of the global economy. Tourism, which has become a widespread activity of the modern world, has generated a diversified marketing sector with motivations such as experiencing different natural conditions and different cultures. In addition to its contribution to regional development, the marketing of cultural tourism promotes multidimensional cultural characteristics that have a positive impact on the welfare of society. Quality of life as an understanding of life satisfaction is increased by the standards offered by tourism. In this context, tourism marketing strategies designed according to intercultural differences provide mutual benefits. The aim of this paper is to highlight possible rhetorical approaches to the attractiveness of cultural diversity that accompany the welfare effect of cultural tourism.
JEL codes: Z32, M37, M31
Oralkan, Ayça (2019). "Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries" in Proceedings of International Conference of Eurasian Economies 2019, pp.112-117, Famagusta, Turkish Republic of Northern Cyprus.
DOI: https://doi.org/10.36880/C11.02278
