International Conference on Eurasian Economies
18-20 June 2018 – Tashkent, UZBEKISTAN
Paper detail
Paper ID : 2122
Status : Paper published
Language : Russian
Topic : Sectoral Analyses
Presenter: Ph.D. candidate Ziyodullo Rakhmatov
Session : 3E Микроэкономика II
The System of Marketing Communications in the Passenger Transport by Railway
Система Маркетинговой Коммуникации В Пассажирских Перевозок На Железнодорожном Транспорте
- Ph.D. candidate Ziyodullo Rakhmatov (Tashkent State University of Economics, Uzbekistan)
Abstract
Latter trends evidence the growing competition amongst the transportation modes in the Republic of Uzbekistan, led by the development of the railway sector. In growing competitive conditions, it is vital to for the management of JSC "Uzbekistan Temir Yollari" to implement the most modern approaches and methods for arranging passenger transportation. This article aims to review the role of marketing activities in increasing the competitiveness of the railway transportation sector. The improvement of the transport activities is associated with the developments of social and economic sectors of the country. Thus, the purpose of the research is to identify the role of railway sector in the economic development of the country, as well as the influence of the social sector improvements to the competitiveness of the railway industry. Furthermore, the study investigates the modern marketing strategies in promoting the railway sector. The global experience proves the importance of planning effective marketing communications in developing the railway sector. The research findings suggest the application of a client-oriented approach as the most effective strategy of marketing communications strategy in the country. The client-oriented approach allows to accurately complete the planning process at each stage of service delivery, that assumes the previously planned algorithm of the marketing communications based on the received results. The importance of the previously planned algorithm is that it allows step by step planning activities of marketing communication considering the features of the railways transportation and in case of failure, allows to optimize this process through applying necessary measures.
JEL codes:
Rakhmatov, Ziyodullo (2018). "The System of Marketing Communications in the Passenger Transport by Railway" in Proceedings of International Conference of Eurasian Economies 2018, pp.552-556, Tashkent, UZBEKISTAN.
DOI: https://doi.org/10.36880/C10.02122
