International Conference on Eurasian Economies

10-12 July 2017 – Istanbul, TURKEY

Paper detail

Paper ID : 1834
Status : Paper published
Language : Turkish
Topic : Microeconomics and Entrepreneurship
Presenter: Assoc. Prof. Dr. Gülay Tamer
Session : 4C Sektörel Analizler

Demographic and Socio-Psychological Characteristics Affecting the Demand for Treatment and Care Services in Aesthetic and Beauty Sector
Estetik ve Güzellik Sektöründe Verilen Tedavi ve Bakım Hizmetlerinin Talebini Etkileyen Demografik ve Sosyo-Psikolojik Özellikler

• Assoc. Prof. Dr. Gülay Tamer (Istanbul Beykent University, Türkiye)

Abstract

At the present time, number of aesthetic and health centers are rapidly increasing. In the light of this fact, in this study, the demographic and psychological profiles of the individuals who are getting service in these institutions will be discussed. The various parameters such as gender, age and marital status, which are affecting the types and processes of treatment will be examined. This study is aimed at to guide institutions to determine optimal customer profiles and encourage them to provide better service by offering them assistance for gathering information to make appropriate decisions regarding to future investments.

JEL codes: A13, A14, B29

Tamer, Gülay (2017). "Demographic and Socio-Psychological Characteristics Affecting the Demand for Treatment and Care Services in Aesthetic and Beauty Sector" in Proceedings of International Conference of Eurasian Economies 2017, pp.418-423, Istanbul, TURKEY.

DOI: https://doi.org/10.36880/C08.01834

Full paper in PDF format.

Session 4C: Sektörel Analizler