International Conference on Eurasian Economies
20-22 September 2022 – Baku - AZERBAIJAN
Paper ID : 2708
Status : Paper submitted to journal
Language : Turkish
Topic : Sectoral Analyses
Presenter: Teaching assistant Shafag Musavi
Presentation Location : Baku
Session : 3B Bölgesel Sektörler
Research on Social Media Marketing and Consumer Perceptions in Azerbaijan: A Restaurant Case
Azerbaycan'da Sosyal Medya Pazarlaması ve Tüketici Algıları Üzerine Araştırma: Bir Restoran Örneği
- Teaching assistant Shafag Musavi (Azerbaijan State University of Economics, Azerbaijan)
This research has been shaped within the framework of research on social media marketing and consumer perceptions in Azerbaijan. Active use of social media tools has encouraged businesses to benefit from these communication channels. It is important for businesses to adapt to this new management style. The universe of the research consists of consumers who use Instagram, Facebook, Twitter, YouTube, and other social media channels. Quantitative method was applied, and research data were collected through Google Form and questionnaire. The results obtained from 255 participants who answered the questionnaire were analyzed with SPSS. In the first part, there is information about the creation, history, and development of social media. Detailed information about social networks is also included. In the second part, the history, development, perspectives, and factors of consumer behavior are mentioned. In the third part, analyzes, tests and interpretations were made based on the survey data we collected.
JEL codes: 000
Full paper in PDF format.
Session 3B: Bölgesel Sektörler