International Conference on Eurasian Economies
2-4 September 2020 – Baku - AZERBAIJAN
Paper properties
Paper ID : 2451
Status : Paper published
Language : Turkish
Topic : Microeconomics and Entrepreneurship
Presenter: Ph.D. candidate Cinara Kocarieva
Presentation Location : Odlar Yurdu
Session : 5B Regional iqtisadiyyatlar
Evaluation of the Effectiveness and Efficiency of Marketing in the System of Reforms in the Management of Enterprises
Müəssisələrin Menecmentində Aparılan İslahatlar Sistemində Marketinqin Effektivliyinin və Səmərəliliyinin Qiymətləndirilməsi
- Ph.D. candidate Cinara Kocarieva (Odlar Yurdu University, Azerbaijan)
Abstract
Marketing productivity models provide a common conceptual framework for future research. These models also define a common conceptual framework for the creation of instrumental models for marketing productivity management. At the same time, it is necessary to further study the most important relationship of marketing results with financial indicators and indicators of performance evaluation of the enterprise as a whole. The development of these models is associated with the creation of more complex systems that reflect the relationship of indicators at the level of management. Marketing productivity models form the conceptual framework for the transition to a more realistic level. This is the level of management of marketing efficiency, ie the area of creating models of management of marketing results. Following the logic of productivity (marketing actions - marketing results - financial results - business results), as well as the need to consider it in two dimensions, we can move on to the creation of operational models of marketing efficiency.
JEL codes: A10
Kocarieva, Cinara (2020). "Evaluation of the Effectiveness and Efficiency of Marketing in the System of Reforms in the Management of Enterprises" in Proceedings of International Conference of Eurasian Economies 2020, pp.298-304, Baku - AZERBAIJAN.
DOI: https://doi.org/10.36880/C12.02451
Session 5B: Regional iqtisadiyyatlar
