International Conference on Eurasian Economies
18-20 June 2018 – Tashkent, UZBEKISTAN
Paper detail
Paper ID : 2153
Status : Paper published
Language : Turkish
Topic : Finance and Financial Crises
Presenter: Assoc. Prof. Dr. Sıtkı Sönmezer
Session : 3D Finans
The Relationship between Socio-Demographic Factors and Internet Banking
Sosyo- Demografik Faktörler ve İnternet Bankacılığı İlişkisi
- Erdem Özdemir (Denizbank, Türkiye)
- Assoc. Prof. Dr. Sıtkı Sönmezer (Istanbul Commerce University, Türkiye)
Abstract
Internet banking is becoming prevalent in recent decades. Handy applications are ubiquitous for customers. This study aims to differentiate the customers depending on several factors in internet usage. The effects of sociodemographic factors like gender, age, marital status, time spent in internet banking transactions, monthly income and level of education are tested against internet usage characteristics. Internet Banking is characterized in terms of ease and cost, reliability and usefulness. Data is collected by a survey that uses a Likert Scale; 172 respondents are reached and Kruskal Wallis H test is conducted to shed light to relations among factors and internet usage. Relationship between monthly income and reliability of internet banking transactions are significant at 95%. The relationship between İnternet banking usage and time spent in internet banking is also significant at 95%. Banks that are in competition in internet banking shall assume gender, age and marital status as indifferent but shall focus on customer involvement with internet banking and customers monthly income levels.
JEL codes:
Özdemir, Erdem, Sönmezer, Sıtkı (2018). "The Relationship between Socio-Demographic Factors and Internet Banking" in Proceedings of International Conference of Eurasian Economies 2018, pp.466-471, Tashkent, UZBEKISTAN.
DOI: https://doi.org/10.36880/C10.02153
