International Conference on Eurasian Economies
18-20 June 2018 – Tashkent, UZBEKISTAN
Paper detail
Paper ID : 2033
Status : Paper published
Language : English
Topic : Microeconomics and Entrepreneurship
Presenter: Prof. Dr. Erdoğan Taşkın
Session : 2B Microeconomics
Marketing Predictions and Trends for Future
Marketing Predictions and Trends for Future
- Prof. Dr. Erdoğan Taşkın (Istanbul Beykent University, Türkiye)
Abstract
Global competition gradually accelerates and particularly affects businesses’ marketing activities. It is very important for businesses to capitalize on this fact by creating value in this ripe environment. While the world rapidly changes, business directors and especially marketing managers will focus more on future predictions and trends as the primary subjects of research. Businesses are reaching a crossroads of boom or bust for various reasons: important technological changes, a revolution in creative innovation, fierce global competition and continuously struggling marketing environment. First, the determination of the predictions affecting the business and the analysis of the trends begin with the collection of data in order to reach the marketing objectives. The analysis made afterwards attempts to determine the pattern of the trends or to examine the predictions within the information flow. In this study, initially thirty source publications have been used to determine the effective thoughts and original views which concern the future of the businesses. Then, research has been made on the predictions related to the future of marketing with four hundred persons working in the businesses. The rates of the most important thirteen variables which are thought to affect the future marketing activities have been statistically measured, summarized, and interpreted with six tables.
JEL codes:
Taşkın, Erdoğan (2018). "Marketing Predictions and Trends for Future" in Proceedings of International Conference of Eurasian Economies 2018, pp.129-137, Tashkent, UZBEKISTAN.
DOI: https://doi.org/10.36880/C10.02033
