International Conference on Eurasian Economies
10-12 July 2017 – Istanbul, TURKEY
Paper detail
Paper ID : 1935
Status : Paper published
Language : English
Topic : International Trade and Globalization
Presenter: Prof. Dr. İsmail Melih Baş
Session : 3A International Economics
The 36 Strategies of the Chinese: Can It Be a Eurasian Strategic Model in a Global Context?
The 36 Strategies of the Chinese: Can It Be a Eurasian Strategic Model in a Global Context?
- Prof. Dr. İsmail Melih Baş (Arel University, Türkiye)
Abstract
Although the 36 Strategies are a summary of some of the war strategies used by the ancient Chinese warriors, over the years, these have been commonly cited and used by many Chinese businessmen. These strategies are grouped under six categories. Each category contains six strategies. The six categories in turn can be used in two types of situations. While the three categories are used in a winning situation; the other three are used in a disadvantageous situation. However, the application and usage of these strategies can be mingled in various combinations. The set of these strategies is a very good alternative to the western style of management for global strategic competition for the Eurasian companies. This seems right both theoretically and practically. After the collapse of globalism of the 20th century, we are on the threshold of a new model of globalization. In that sense, while developing a Eurasian strategic management style, these 36 strategies of the Chinese provide a very good source, parallel to the market domination of Chinese economy in the global economy.
JEL codes: M00, M10, M16
Baş, İsmail Melih (2017). "The 36 Strategies of the Chinese: Can It Be a Eurasian Strategic Model in a Global Context?" in Proceedings of International Conference of Eurasian Economies 2017, pp.84-92, Istanbul, TURKEY.
DOI: https://doi.org/10.36880/C08.01935
Session 3A: International Economics
