International Conference on Eurasian Economies
9-11 September 2015 – Kazan, RUSSIA
Paper detail
Paper ID : 1439
Status : Paper published
Language : Russian
Topic : Regional Economics
Presenter: Prof. Dr. Anara Kamalova
Session : 3E Макроэкономика
State Marketing as a Factor in the Strengthening of Macroeconomic Indicators
Государственный маркетинг как фактор, влияющий на укрепление макроэкономических показателей страны
- Prof. Dr. Anara Kamalova (Kyrgyz National University, Kyrgyzstan)
Abstract
This article deals with the state of marketing and its role in strengthening macroeconomic indicators of the Kyrgyz Republic, but it does not apply in the country properly. The need for the use of state marketing is intensifying with the entering of Kyrgyzstan to EEU as a member. To improve the structure of foreign trade, it is proposed marketing initiatives and research on the study of the external market, the internal potential of the country, specialization of production, the creation of "umbrella brand" for the country, the best way of satisfying consumers of public services, effective control of the quality and safety of products, regulation of the relevant parameters, that meet international standards, the fight against counterfeit, creating a positive image of Kyrgyzstan in the world and others.
JEL codes: M30, M38
Kamalova, Anara (2015). "State Marketing as a Factor in the Strengthening of Macroeconomic Indicators" in Proceedings of International Conference of Eurasian Economies 2015, pp.775-779, Kazan, RUSSIA.
DOI: https://doi.org/10.36880/C06.01439
