International Conference on Eurasian Economies
9-11 September 2015 – Kazan, RUSSIA
Paper detail
Paper ID : 1432
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Assoc. Prof. Dr. Selçuk Burak Haşıloğlu
Session : 7D Sektörel Analizler
Consumers' Perceived Risks and Risk Reduction Efforts in Internet Shopping
İnternet’ten Alışverişte Tüketiciler Tarafından Algılanan Riskler ve Risk Azaltma Çabaları
- Ph.D. candidate Çetin Kalburan (Pamukkale University, Türkiye)
- Assoc. Prof. Dr. Selçuk Burak Haşıloğlu (Pamukkale University, Türkiye)
Abstract
Becoming widespread of Internet increases share of electronic commerce (E-commerce) in the economy each passing day. Therefore, analysis of the behaviors of consumers who are shopping on the Internet has become more important for companies. Consumers have more or less risk perception because of possible problems they may face in the post-shopping. Usually, consumers make an effort to reduce this risk. These efforts to reduce risk play a key role between perceived risk and perceived benefit. On the other hand, perceived risk and risk reduction methods vary on the Internet in comparison to traditional commerce. From this point of view, in this study, for online shopping, the relationships between perceived risk and risk reduction variables were investigated on the basis of the different products.
JEL codes: L81, M31
Kalburan, Çetin, Haşıloğlu, Selçuk Burak (2015). "Consumers' Perceived Risks and Risk Reduction Efforts in Internet Shopping" in Proceedings of International Conference of Eurasian Economies 2015, pp.750-754, Kazan, RUSSIA.
DOI: https://doi.org/10.36880/C06.01432
Session 7D: Sektörel Analizler
