International Congress on Eurasian Economies

International Conference on Eurasian Economies

17-18 September 2013 – St. Petersburg, RUSSIA

Paper detail

Paper ID : 747
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Prof. Dr. Ufuk Durna
Session : 5C Turizm II

An Assessment on the National Hotel Chain Growth Success: The Case of the Rixos Hotel Group
Ulusal Otel Zincirinin Büyüme Başarısına İlişkin Bir Değerlendirme: Rixos Otel Zinciri

Abstract

This study examines the growth phenomenon and strategies of Rixos Hotel Group, which is regarded as one of the local hotel groups. The growth forms of international hotel businesses vary from country to country. The hotel businesses need to get to know the working ways of both local partner and national tourism sector with the fact that legal arrangements and socio-cultural characteristics are very important in terms of growth strategies of hotel businesses in service industry. A Turkish Hotel Group has not been examined so far in the studies which have been already done about multinational hotel businesses. In this context, the growth type, growth strategy, guest relationships, education of employees and innovation applications of Rixos Hotel Group which is regarded one of the local hotel groups, are examined for the first time, which contributes to the importance level of this study in a positive way.

JEL codes: L83

Durna, Ufuk, İnal, Mehmet Emin, Kurar, İhsan (2013). "An Assessment on the National Hotel Chain Growth Success: The Case of the Rixos Hotel Group" in Proceedings of International Conference of Eurasian Economies 2013, pp.721-733, St. Petersburg, RUSSIA.

DOI: https://doi.org/10.36880/C04.00747

Full paper in PDF format.

Session 5C: Turizm II

Istanbul Beykent University Turkish Central Bank TIKA