International Conference on Eurasian Economies
18-20 June 2018 – Tashkent, UZBEKISTAN
Paper detail
Paper ID : 2086
Status : Paper published
Language : Russian
Topic : Regional Economics
Presenter: Prof. Dr. Merim Koichueva
Session : 1E Микроэкономика I
Objective Need for Macro-Environment Analysis in the Sphere of Small and Medium-Sized Business
Объективная Необходимость Проведения Анализа Макросреды В Сфере Малого И Среднего Предпринимательства
- Prof. Dr. Merim Koichueva (National Academy of Sciences, Kyrgyzstan)
Abstract
In Kyrgyzstan, are 10 399 small businesses and 710 medium-sized enterprises. Most of them are headed by entrepreneurs who, starting from scratch, overcome countless obstacles, as many entrepreneurs do not have the notion and skills in doing business. But, nevertheless, there is a positive tendency in entrepreneurs to get knowledge on the legal conditions of the enterprise, taxation, accounting, analysis of their financial condition, and business planning. All this knowledge is necessary, but they cover the microlevel, while for an adequate, sustainable and profitable development there is an objective need for analyzing the macro environment of the business. In this report, we will consider the relevance of the use of certain marketing tools with which you can identify the threats and opportunities facing domestic business, as well as assess the impact of global factors that predetermine the future development of the business environment. Research in this area is currently being carried out by the Institute of Economics of the National Academy of Sciences of the Kyrgyz Republic within the framework of the Government Development Program "Jany Doordo - kyrk kadam (2018-2023) Kadam 8" Support for Small and Medium Enterprises.
JEL codes:
Koichueva, Merim (2018). "Objective Need for Macro-Environment Analysis in the Sphere of Small and Medium-Sized Business" in Proceedings of International Conference of Eurasian Economies 2018, pp.508-511, Tashkent, UZBEKISTAN.
DOI: https://doi.org/10.36880/C10.02086
