International Conference on Eurasian Economies
10-12 July 2017 – Istanbul, TURKEY
Paper detail
Paper ID : 1850
Status : Paper published
Language : Russian
Topic : Sectoral Analyses
Presenter: Prof. Dr. Anara Kamalova
Session : 1E Развитие
Analysis of the Modern Condition of Tourism in the Kyrgyz Republic
Анализ Рынка Туристических Услуг Кыргызстана
- Prof. Dr. Anara Kamalova (Kyrgyz National University, Kyrgyzstan)
Abstract
The theoretical issues of tourism marketing, modern methods of tourism promotion on the market, as well as the main questions of success marketing research of tourism services in general, and for consumers in particular are covering in this article. Materials of marketing research of tourism in Kyrgyzstan by using data from tourists’ survey, who rest in Issyk-Kul during the summer season in 2016 also are analyzing. The results of marketing research of tourist behavior as the consumers are summarizing by identifying positive and negative reviews, as well as investigating the activities of the main competitors, operating in the tourism sphere in Kyrgyzstan, preparing SWOT-analysis. The main reasons for the low level of the tourism sector in the country's GDP is also identifying, as well as the low level of development of tourism logistics and customer service. Based on the above mentioned materials at the end in the article the problems and ways to improve are emphasizing. The ways to further improve the service and leisure for the travelers and the main directions of further development of tourism as a business in the Kyrgyz Republic are identifying.
JEL codes: D01, M31
Kamalova, Anara (2017). "Analysis of the Modern Condition of Tourism in the Kyrgyz Republic" in Proceedings of International Conference of Eurasian Economies 2017, pp.603-609, Istanbul, TURKEY.
DOI: https://doi.org/10.36880/C08.01850
