International Conference on Eurasian Economies
1-3 July 2014 – Skopje, MACEDONIA
Paper detail
Paper ID : 1161
Status : Paper published
Language : Russian
Topic : Growth and Development
Presenter: Prof. Dr. Anara Kamalova
Session : 7E Экономический рост и развитие
The Role and Importance of Social Marketing in the Economy
Роль и значение социального маркетинга в экономике страны
- Prof. Dr. Anara Kamalova (Kyrgyz National University, Kyrgyzstan)
Abstract
Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and only some businesses take responsibility for the performance of these functions and occasionally solve social issues. Analyzing the social marketing technologies in Kyrgyzstan, it should be noted that, their use is very unpopular. This is due to the lack of effective support from the government. In our opinion, it is necessary to provide tax breaks for companies that address social issues as well as provide moral and legal support to these enterprises.
JEL codes: M31
Kamalova, Anara (2014). "The Role and Importance of Social Marketing in the Economy" in Proceedings of International Conference of Eurasian Economies 2014, pp.1124-1128, Skopje, MACEDONIA.
DOI: https://doi.org/10.36880/C05.01161
Session 7E: Экономический рост и развитие
