International Conference on Eurasian Economies
1-3 July 2014 – Skopje, MACEDONIA
Paper detail
Paper ID : 1089
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Asst. Prof. Dr. Esra Ciğerci
Session : 3E Turizm
A Conceptual Study on the Effect of Learning Tourism Regions on City Marketing
Öğrenen Turizm Bölgelerinin Şehir Pazarlamasına Etkisi Üzerine Kavramsal Bir Çalışma
- Asst. Prof. Dr. Esra Ciğerci (Afyon Kocatepe University, Türkiye)
- Asst. Prof. Dr. Alparslan Özmen (Afyon Kocatepe University, Türkiye)
Abstract
The development of technology and transportation facilities allow people for weekend getaways. Nowadays, instead of waiting for longer holidays, people can experience different cultures and history, attend sport events, visit friends or do shopping in a different city during a short time length. This is a rapidly increasing trend in both Europe and the rest of the world which mobilized local officials; thus, city marketing, urban tourism and finally the most recent concept of learning regions all have gained importance. The purpose of this study is to examine the relationship among learning regions, urban tourism and regional economic development in the light of relevant literature. Today, countries, regions and cities are trying to unveil and share their unique local wealth in order to show up at the international arena. In this respect, through branding and marketing of a region (city, town) by restructuring it, regional development will have great benefits. This study will also provide guidelines for local authorities in particular.
JEL codes: M31, R11
Ciğerci, Esra, Özmen, Alparslan (2014). "A Conceptual Study on the Effect of Learning Tourism Regions on City Marketing" in Proceedings of International Conference of Eurasian Economies 2014, pp.997-1006, Skopje, MACEDONIA.
DOI: https://doi.org/10.36880/C05.01089
